Free SEO Tool
UTM Builder
Build UTM-tagged campaign URLs for Google Analytics tracking. Add source, medium, campaign, and optional parameters — then copy your ready-to-use URL.
Campaign Details
Generated URL
https:// Step by Step
How to Build UTM Campaign URLs
Enter your URL
Paste the full URL of the page you want to track. This is where campaign traffic will land.
Add source & medium
Source is where traffic comes from (google, newsletter). Medium is how (cpc, email, social). Both are required.
Name your campaign
Use a clear, consistent naming convention. Campaign names appear in Google Analytics reports.
Copy and deploy
Copy the tagged URL and use it in ads, emails, or social posts. Track performance in Google Analytics.
FAQ
UTM Builder FAQ
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your traffic comes from in Google Analytics. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Which UTM parameters are required?
Only utm_source, utm_medium, and utm_campaign are required for Google Analytics to properly group your campaign data. Term and content are optional but useful for A/B testing and keyword tracking.
Should I use lowercase for UTM values?
Yes. Google Analytics treats UTM values as case-sensitive. 'Google' and 'google' become two different sources. Always use lowercase for consistency.
Can I test UTM URLs before launching?
Yes. Paste your tagged URL into a browser and navigate to the page. Check your browser's address bar to confirm the parameters are carried through.
Tracking traffic is one thing.
UTMs tell you where it came from.
A teardown tells you why it didn't convert.
Get a full SEO teardown — technical issues, content gaps, and conversion problems that UTM tags can't fix.
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