Technical SEO 8 min
Core Web Vitals: The Only Metrics That Actually Matter
Google says it's a ranking factor. The data says otherwise. Here's what actually moves the needle.
The Anti-Agency
Meetings
Account managers
Monthly reports
Rankings + Revenue.
We help businesses escape agency bull$#!t and turn SEO into a weapon, not a retainer. No waiting 6 months to find out it didn't work.
94%
of clients hit page 1
$47M
in client revenue
0
meetings required
THE BULL$#!T
You've been here before.
I worked at these agencies. I know how the game works.
They bill for time. Not results.
$60K over 12 months. Still on page 2.
"SEO takes time" they said. Meanwhile, your competitors took your keywords.
Weekly "status" calls. 45 minutes of nothing.
You could've read the update in 2 minutes. But they need to justify their retainer.
47-page report. Zero leads.
Beautiful charts. Impressive graphs. Your phone still isn't ringing.
Account manager overhead. $150/hr to forward emails.
"Let me check with the team and get back to you." Every. Single. Time.
Traffic up 400%. Revenue flat.
They ranked you for garbage keywords nobody searches. Impressions don't pay bills.
12-month contract. No exit clause.
Month 9. Rankings haven't budged. But you're locked in. Funny how that works.
THE ORIGIN
I built this because I couldn't keep doing it.
We skip the theatre. You'll see movement in weeks, not months.
I spent 4 years inside agencies billing $8K/month for work I knew wasn't landing.
I sat in rooms where account managers rehearsed excuses before client calls. I watched "strategists" copy-paste the same recommendations across 15 different clients. I saw reports designed to confuse, not inform.
The model isn't broken. It's working exactly as intended.
Agencies don't get paid to finish. They get paid to continue. The longer you stay confused, the longer you stay locked in. The more meetings you need, the more billable hours they log.
I left because I couldn't keep taking money from people who trusted me to help them, while knowing the system was designed to keep them dependent.
Underdog exists for one reason: to prove you can get results without the theatre.
Teams we've delivered results for
Sportsbet Mitre 10 Barclays HP Allianz Pepperstone Titan FX Shopzilla Moula
RECEIPTS
Talk is cheap. Here's proof.
Real clients. Real numbers. Go ahead, verify.
Healthcare
Health Provider
12,700%
Traffic increase
Turned declining visibility into $1.1M pipeline. Their previous agency? 18 months of "building foundations."
6 months $1.1M pipeline
B2B Construction
Boutique Builder
18
Page 1 keywords
Outranked national chains. Their marketing manager said it "shouldn't be possible."
90 days exactly Zero meetings
EdTech
Education Platform
3x
Traffic growth
200+ pages indexed and ranking. Previous agency had them "waiting for Google to catch up."
90 days 200+ pages indexed
B2B SaaS
SaaS Company
250%
Revenue growth
Not traffic growth. Revenue growth. That's the only metric that matters.
8 months Revenue, not vanity
THE RULES
No. F*cking. Meetings.
This isn't a tagline. It's how we operate.
✕
No weekly calls
Your calendar is already f*cked. We're not adding to it. Async updates when something actually matters.
✕
No account managers
No middlemen. No "let me check with the team." The person doing your SEO is the person you message. Directly.
✕
No monthly reports
We're not billing you to make PowerPoints look pretty. Real-time dashboard. Log in anytime. See everything.
✓
Just results
Rankings go up. Leads flow in. Revenue follows. That's the only relationship we're interested in. No fluff, no filler. Just the numbers that actually matter.
We build our own dashboard.
No reports. No decks. Just a live dashboard you can check anytime. Traffic, rankings, reports, what we've done. All in one place.
LIVE
Organic Traffic
+487%
↑ vs last quarter
Pipeline Value
$1.1M
from organic
Page 1 Keywords
142
+12 this week
ROI
12.4x
on investment
90-Day Organic Traffic Growth
+487%
Week 1 Week 6 Week 12
THE SYSTEM
How we actually do it.
No mystery. No "proprietary methods." Just a system that works.
01
Technical Foundation
147-point audit. Core Web Vitals, indexation, schema, backlinks, architecture.
Critical fixes shipped in week one. Not month three.
Learn more → 02
Content Blitz
50+ buyer-intent pages in 90 days. Every piece targets keywords that convert.
No filler. No "thought leadership." Revenue pages.
Learn more → 03
Competitive Takedown
Reverse-engineer competitor rankings. Build content clusters to steal their keywords.
Track ROI. Not impressions. Not "brand awareness."
Learn more →INSIGHTS
From the Trenches
Content 12 min
How We Scale to 200+ Pages Without Losing Quality
Our exact content system. Includes frameworks, quality gates, and the AI prompts we actually use.
Strategy 10 min
The Revenue-First Keyword Framework
Most agencies rank you for garbage. Our 3-step framework finds keywords that actually convert.
VIBE CHECK
We're not for everyone.
That's the point.
Read both columns. If the left one hits, we should talk.
This is for you if:
- → You want rankings, not relationships
- → You've paid an agency and still can't explain what they actually did
- → You suspect you're being milked but can't prove it
- → You're tired of paying for theatre
This isn't for you if:
- → You need weekly hand-holding
- → You want a "strategic partner" (we're not your therapist)
- → You measure success in "brand awareness"
- → You enjoy 47-slide decks
- → You already know SEO and want to tell someone what to do
THE DAMAGE REPORT
Find out what your agency
missed. Or hid.
We'll tear down your site and show you exactly what's costing you rankings and revenue.
If you've been paying an agency, this will either validate them or expose them. Either way, you'll know.
48 hours. No call. No pitch. Just the truth.
We'll find at least 10 things your agency should have fixed by now. If you don't have an agency, we'll show you why you don't need one.